Just to be clear, I'm a red wine drinker

Mild season 5 spoilers for Schitt's Creek

Schitt’s Creek is a godawful name for a very good television show. I remember seeing it advertised years ago at a subway entrance on Broadway and 8th. Did it occur to no one that putting the word shit in your title would lead prospective viewers to develop negative associations with your show? The joke would be dumb but fine if delivered by a character …